A four week promotion was held in 11 supermarkets across Sharjah and another 11 supermarkets across Dubai for our client, Pure Ice Cream Company for their brand, Kwality Ice Cream. The promotions were held on the 3 weekend days starting from second week July till August 2010.
The promoters were provided with T-Shirts and Bandannas with Kwality branding on them. The promotion was coordinated for the launch of Kwality Ice Cream’s Premium range ice cream. The customers got to sample the 7 new flavours which were launched by Kwality Ice Cream.
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